Hunter Hastings and Jeff Saperstein have distilled 7 principles of Service Science, Management, and Engineering (SSME) into a new book that begins with the principle of Value Co-Creation and describes the business tools that establish scalable platforms for fast, efficient growth in the service economy. If you're in business, buy the book today. More info →

Any company can adapt, innovate, and compete more effectively on a global scale by using Demand Creation. Bust the Silos goes beyond marketing and sales to integrate all company functions and create a discipline built on collaborative processes, creativity, and measurement. More info →

It is possible to defy the perceived boundaries and limitations of your current business and break through to new levels of growth. The way ahead is through new insights into the needs of consumers and channel customers More info →

Drawing on extensive new research through dozens of interviews with entrepreneurial champions in diverse sectors, Creating Regional Wealth in the Global Innovation Economy pinpoints the key reasons why some locations succeed in the quest to become centers of technology and innovation - and sustain their competitive advantages over time - while others fail. More info →

A groundbreaking book in its time, this first collaborative effort between Hunter and Jeff is now out of print. This book is designed to improve organizational and professional marketing management practices for brand value creation and enhancement. More info →