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Jeff and Hunter are experts at applying "service thinking" to create new win-win value propositions and to design new service systems. It really is a pleasure to work with them both on a regular basis.

Dr. James C. Spohrer

Director, IBM University Programs World-Wide (IBM UP)

I am amazed at how much effort and time you have dedicated to these students and how grateful they feel toward you. I have had several different conversations with the students in the teams; they truly feel you made a difference in their lives.

Dr. Jorge Sanz

IEEE Fellow, IBM Research, San Jose, CA

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Jeff Saperstein, co-founder of CVC Group and co-author of "Service Thinking: The Seven Principles to Discover Innovative Opportunities," uses a description of Epicurious.com to explain the new realities of marketing on the web. He also touches on augmenting services to create better customer experience citing the example of steveandkatescamp.com.

Jeff Saperstein, Co-founder of CVC Group and co-author of "Service Thinking: The Seven Principles to Discover Innovative Opportunities," describes the inadequacy of older business models for measuring web marketing success and how component business modeling offers a new path.

In this interview recorded at TiECon2014 in Santa Clara, Jeff Saperstein explains the Service Thinking methodology and the value this brings to organizations.

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Service Thinking is a must for anyone trained in traditional process improvement or business architecture. I intend to buy a copy for every member of my team.

Dart Lindsley

Sr. Director, Transformation Planning and Analysis, Cisco

Service Thinking offers a wealth of practical ideas for both organizations and individuals seeking to pursue the path of innovation and perpetual reinvention – the only strategy for success in the 21st Century knowledge economy.

Linda S. Sanford

IBM Senior Vice President, Enterprise Transformation

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