Hunter Hastings

Hunter Hastings has occupied the posts of Chief Marketing Officer in a global consumer products business, Chief Executive Officer in a Silicon Valley start-up enterprise, and Senior Partner in a global consulting company. He is currently serving as adjunct faculty at Hult International Business School, the largest global graduate business school.

Hunter Hastings has published numerous articles in business journals. With Jeff Saperstein, Hunter has co-authored The New Marketing Mission, which chronicles the impact of process, metrics and technology on the field of marketing, Improve Your Marketing to Grow Your Business, a book which demonstrates the linkages of investments in demand creation to business results, and Bust the Silos: Opening Your Company to Growth, which goes beyond marketing and sales to integrate all company functions and create a discipline built on collaborative processes, creativity, and measurement.

Their latest book is Service Thinking: The Seven Principles to Discover Innovative Opportunities.